Bon Bon is the collection protagonist of the new advertising campaign starting from April on "Elle a Tavola" and "La mese di aprile on "Elle a Tavola" and "La Cucina Italiana", two reference titles for the world of table decoration. The releases will alternate between the two magazines to give constant visibility until December 2014. The "Elle a Tavola" calendar includes the April/May and August/September releases. On "La Cucina Italiana" the campaign will continue in May, June, September, November and December.