A limited edition of 299 pieces of the Poldina lamp, personalized with an exclusive artwork: the partnership between Zafferano and the renowned Italian post street artist Pierpaolo Perretta, known as Mr. Savethewall, is a blend of creativity and design that celebrates art and Italian identity.
This collaboration stems from a shared intuition: to transform the famous Poldina lamp into a canvas for art, a contemporary icon that perfectly merges functionality and creativity. The Poldina lamp, with its “pop” and versatile design, becomes the ideal palette for Mr. Savethewall. The idea of turning a daily-use object, synonymous with Italian excellence, into a work of art felt natural. The encounter between street art and design immediately generated a great connection, culminating in a unique project. This partnership has led to the creation of pieces that fully express the shared values of Zafferano and Deodato Arte: conviviality, pop-ness, and excellence.
Mr. Savethewall, one of the most appreciated post street artists in the contemporary scene, is known for his ironic, direct, and democratic works, as well as his unique approach to urban art and commitment to urban decor, representing a new way to conceive artistic engagement.
Regarding this partnership, he states: "Collaborating with Zafferano to personalize the iconic Poldina lamps has been an inspiring journey, where urban art and refined design have met in a contemporary dialogue. These precious limited-edition lamps illuminate spaces, creating connection and conveying warmth, fostering conviviality. Just like my vandal, driven by passion, launches the heart beyond obstacles with his slingshot, so does Made in Italy, rich in tradition and beauty, push beyond boundaries, bringing excellence to the world in perfect Pop style."
“The idea of transforming the Poldina into a work of art immediately excited us,” explains Deodato Salafia, CEO of Deodato Arte, “because it perfectly embodies the mission of our gallery: to wecome art into everyday life, without losing sight of the innovation that increasingly connects the physical and digital realms.”
Alessandro Falsetti, CEO of Zafferano, adds: “We are excited about this unprecedented collaboration. Poldina has become an icon of Italian design and is thus perfect for many different customizations. This further partnership allows Zafferano to venture into the world of the artistic production, celebrating one of Zafferano's core values: 'pop-ness,' hence being colorful, joyful, youthful, and democratic”
This artwork will be available for purchase at Zafferano stores in Treviso, Milan, New York City and São Paulo; at Deodato Arte galleries in Milan, Courmayeur, Rome, Padua, Pietrasanta, and St. Moritz; and on their respective e-commerce sites.
By purchasing the new Poldina, customers will also receive an NFT redeemable on the Deodato Arte website for NFT and Phygital artworks.
Zafferano, always committed to personalizing environments with solutions that combine aesthetics and functionality, has proven to be the ideal partner for an artist like Mr. Savethewall. This synergy between art and Italian design underscores how both brands are dedicated to enhancing people's aesthetic experiences, making art and design accessible but never trivial.
The collaboration between Mr. Savethewall and Zafferano thus marks a new chapter in the landscape of design and art, demonstrating how the meeting of different yet complementary visions can give rise to unique creations that enrich everyday life with a touch of irony, beauty, and style.
