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19 SEPTEMBER 2014

The glass Fabbrica di Pedavena Birra Dolomiti is designed by Federico de Majo

 | Zafferano Italia
 | Zafferano Italia

A perfect combination of technical content and aesthetic taste. An all-Italian marriage, that between Fabbrica di Pedavena and Federico de Majo with Zafferano, which gives additional qualitative and creative elements for a new and unique experience. A double baggage of experience to achieve a qualitative standard of absolute perfection. Just like wine, every beer wants its glass. Each glass, thanks to its shape, is able to enhance all the characteristics of the type of beer we want to taste. Zafferano accepted the invitation of Fabbrica di Pedavena to create a goblet dedicated to developing all the scents and aromas of the beers produced by the historic brewery of Pedavena. Federico de Majo was entrusted with the task of interpreting the technical specifications indicated by the management team of Birra Castello and Fabbrica di Birra Pedavena and translating them into the production of the glass of Fabbrica di Birra Pedavena, with the aim of emphasizing its quality and authenticity and guaranteeing an additional added value, giving those elements of design, innovation and functionality but also elegance and refinement that distinguish the Zafferano brand. "This collaboration in the creation of the new glass of Beer Factory Pedavena- says Federico de Majo, Venetian designer at the head of Zafferano- is born from a consolidated path of experiences in designing dedicated glasses - the glass of Bolgheri, Soave, of Franciacorta and Novello, to name a few -e from the design vocation of Zafferano, whose activity is connoted for the study and consulting in the conception of ad hoc projects. Specifically for Fabbrica di Birra Pedavena we have worked on a tulip shape as it is suitable for particularly fragrant and aromatic beers. Its flared mouth prevents the formation of too much foam and at the same time promotes the olfactory perception of the perfumes and aromas released by the beer. The superior sound glass used to make this glass is the most suitable instrument for tasting, thanks to its main properties: the gloss and the possibility of leaving unchanged the organoleptic qualities of the drink. " After a necessary phase of experimentation, we have now reached the production of glasses, which will bear the brand "Fabbrica di Pedavena" and the signature of Federico de Majo.

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