Starting in January, Zafferano has signed a three-year partnership with the Fondazione Teatro La Fenice di Venezia as a Supporting Partner. “Libiamo ne' lieti calici": from the famous episode in the first act of Giuseppe Verdi's La Traviata, the idea of a personalized chalice that can accompany the famous hymn was born. La Traviata, which debuted at La Fenice Theater itself, though a resounding failure, has now become an unshakable cornerstone of La Fenice's repertoire. This marks the start of the collaboration with the famous Venetian institution, which includes synergistic communication activities and the supply of Esperienze glasses customized with the La Fenice Theater logo. “Beyond the importance of the partnership with one of the major cultural institutions in the world of music, Zafferano's choice to support the Fondazione Teatro La Fenice di Venezia,” comments Federico de Majo, ”also stems from my family's Venetian roots. Venice, with its culture and tradition of glassmaking, is the environment in which I grew up. My interest in the artistic and cultural values of the city where I was born led me to espouse a bond that has an international value.”