An ode to conviviality, creativity and vibrancy: this is what the Zafferano brand wants to convey with the new General Catalog dedicated to tableware products.For this edition, the book has been completely redesigned to accommodate the new collections and to showcase the bestselling products. The updated cover is produced in fine pulp-colored paper; visually coordinated with that of the other Zafferano brands, it heralds a completely revamped catalog. The most noticeable highlight are the photographs: new still-life images finely illustrate the characteristics of the products, while the inspiring lifestyle pictures are set in everyday situations pervaded by a cheerful mood. The internal layout is consistent with that of the Zafferano Lampes-à-porter catalog – of which this volume is the ideal, synergistic complement; while the texts recount the underlying inspiration behind each project, too.The General Catalog 2023 presents several novelties: a rich range dedicated to bartending, consisting of the Veneziano Mixology, Margherita and Righe families; the Bolicante tumblers; the Patèa collection (already presented in January); and the new Altopiano glasses. Some existing ranges have been enriched with new items: Bilia goblets and small tumblers, monochrome Tirache and new Ultralight shapes. Finally, the Made in Italy and hand-painted pottery products have been grouped up and under the name “Lido”.The hard copies of the catalogue, printed according to the FSC and Saphira Eco standards, will be available at the end of August – in time for the September and October trade fairs. Yet, the digital version in PDF format can be downloaded from the “Download” section of https://www.zafferanotableware.com/en/area-download/